The Pew Charitable Trusts
Ocean 2012 campaign
Identity and materials

Logo for Pew Charitable Trusts campaign focusing on marine sustainability and with the ultimate intention of bettering the EU Fisheries Policy. Serviced the requirements of an umbrella group consisting of 32 partners, including The New Economics Foundation and the European Fisheries Secreriat.

The logo is derived from a brief to satisfy all stakeholders needs and so is essentially neutral in tone, demonstrating the unequivocal relationship between the fishing industry and marine sustainability.

Application across basic stationery, brochure cover styles, reporting style set-up, marketing materials and ad hoc literature, website and exhibition items.