NAPP

The National Academy for Parenting Practitioners (NAPP) was established in 2007. Its aim was to transform the size and quality of the parenting workforce in England so that evidence-based parenting programmes could be made available to families who need them.

Exploration of the use of the circular brand mark was the starting point here, and we put this together with the notion that the academy’s work touches and improves the lives of parents and children through better qualified parenting practitioners and programmes. Using the brand mark at generous scale and setting it up to complete existing circular forms in the images, was a simple and effective way of demonstrating the academy’s reach in material and visual form.