With a limited budget and direction to bring to life what was essentially a telephone directory, we were commissioned to create a distinctive look and feel for the practical minutiae of UCL’s research strategy detail; names, numbers and summary information.
We proposed three options that sought to visually describe the breadth of the research themes and the people, departments and centres involved in them. Icons become too specific when the boundaries between the themes is deliberatively blurry, and so a pattern route was the obvious solution.
