Title: Ocean 2012 campaign
Client: The Pew Charitable Trusts
Task: Create an identity representative of the twin concerns of marine sustainability and economics. Satisfy the individual claims and sensitivities of 36 separate stakeholder groups. Provide a creative interpretation that is balanced, positive, useful in explaining the issues
Solution: A mark that explicitly visualises the duality of the problem without erring toward one specific interest.
Calm, measured and approachable